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Everbridge: Keeping People Safe and Businesses Running

 Joel Rosen, CMO
In today’s complex public safety environment, with evolving risks related to both manmade and natural disasters, and changing demographics and contact preferences, law enforcement, and emergency management officials have an increasingly difficult task of reaching and engaging the public to keep them safe.

In critical situations, the speed at which information is transmitted and accessed is essential, and government agencies must rapidly deliver messages that are tailored to multiple, specific audiences, and contact devices, in precise locations and must be assured of delivery.

Recognizing this shift in citizen relationship management, Everbridge provides local governments with a critical event management platform to connect residents to both their public safety department and other community resources. Residents can even opt-in anonymously to receive these alerts via SMS, and can use the Everbridge mobile application to provide their own tips, images and reports to improve two-way public information sharing. This creates a stronger and more engaged community improving the communication reach for emergency personnel, while providing residents with real-time emergency and public service information.

The Critical Event Management platform provides multiple layers of redundancy to assure uptime and delivery of communications regardless of volume or throughput requirements. It is secure, scalable and reliable, enabling the delivery and verification of tens of millions of different communications virtually anywhere, in any volume, in near real-time.
“Our global customers rely on our platform and enterprise applications to quickly and reliably aggregate and assess threat data, locate people at risk and first responders, automate the execution of pre-defined communications processes, and track progress on executing response plans,” extols Joel Rosen, CMO, Everbridge. Community Engagement is one of the applications uniquely designed for citizen relationship management. The solution improves engagement with community members by helping to build a strong opt-in database. Residents can easily opt-in via event-based keywords (e.g. “text MARDIGRAS to 888-777”) to receive information related to a special event, such as traffic and logistic updates, or during a serious emergency that might impact not only residents, but visitors, family members and other stakeholders.

In one instance, Everbridge’s Community Engagement solution proved to be a great aid when Florida was hit by the hurricane Mathew. Their application was used by Florida Division of Emergency Management (FDEM) for the distribution of public notifications to the citizens of the state and visitors, providing them with critical alerts and evacuation orders. The keyword ‘FLPREPARES’ was established using the community engagement application and residents, first responders, and family members were encouraged to sign up for alerts by texting the phrase (keyword) to 888-777. Overall, over 900 Florida counties used Everbridge mass notification and community engagement to send millions of messages before, during and after Hurricane. Even global organizations leveraged the Everbridge’s application to communicate effectively with the employees strangulated by the storm.

Moving forward, Everbridge is focused on improving citizen relationship management through the ability to deliver notifications to residents and other individuals based on their dynamic—“actual”—location, rather than a pre-defined, static location. Everbridge Incident Zones enable notifications to be broadcast continuously for a specified duration of time to the mobile phones of people who come within a prescribed distance of a critical event. Everbridge serves over 3,300 global customers, in over 200 countries and territories in 15 languages and dialects. The company’s global customers include 8 of the 10 largest U.S. cities including Chicago, Washington DC, Philadelphia and San Francisco, 25 of the 25 busiest North American airports and the states of Connecticut and Florida. “In today’s unpredictable and challenging threat environment—the speed, context, and accuracy with which you reach the public is critical. We are fulfilling this need,” concludes Rosen.